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Brand journalism vs. advertising
Read more: Brand journalism vs. advertisingMore and more, companies are investing more in brand journalism compared to direct advertising to market themselves. Brand journalism is content (written/video/photography) that is both brand friendly and meets journalistic standards. It can offer a greater ROI (return on investment) on your marketing dollars versus direct advertising by offering content that generally has a longer…
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The importance of using quality photography in marketing
Read more: The importance of using quality photography in marketingFrom working in heavy equipment publishing for more than a decade, I can tell you that quality photos grab attention, increase marketing exposure and sell equipment. Photos travel. People share photos that they like on Twitter and on other social media. Trade news editors will feature your story more prominently. As a former trade editor,…