-
Paid content vs. free content
Read more: Paid content vs. free contentThe top advertisers are also the top content creators. Why? Because content is king, especially when it comes to marketing. Paid and free refer to the content’s placement—not its creation. Paid content means that you payed to place the content (ads and sponsorships) and free content means you didn’t pay to place the content (news,…
-
Brand journalism vs. advertising
Read more: Brand journalism vs. advertisingMore and more, companies are investing more in brand journalism compared to direct advertising to market themselves. Brand journalism is content (written/video/photography) that is both brand friendly and meets journalistic standards. It can offer a greater ROI (return on investment) on your marketing dollars versus direct advertising by offering content that generally has a longer…