Tag: Heavy Equipment

  • Free publicity through publication

    Free publicity through publication

    Not enough companies take advantage of the free publicity opportunities made available by magazines and newspapers. Publications create a product that they sell to magazine readers/subscribers, and people don’t subscribe to trade publications for the ads; they subscribe to it for the non-advertising (editorial) content. Many publications put a lot of planning into when they…

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  • Brand journalism vs. advertising

    Brand journalism vs. advertising

    More and more, companies are investing more in brand journalism compared to direct advertising to market themselves. Brand journalism is content (written/video/photography) that is both brand friendly and meets journalistic standards. It can offer a greater ROI (return on investment) on your marketing dollars versus direct advertising by offering content that generally has a longer…

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  • The importance of using quality photography in marketing

    The importance of using quality photography in marketing

    From working in heavy equipment publishing for more than a decade, I can tell you that quality photos grab attention, increase marketing exposure and sell equipment. Photos travel. People share photos that they like on Twitter and on other social media. Trade news editors will feature your story more prominently. As a former trade editor,…

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