Content marketing is a strategic approach that involves creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. The primary goal of content marketing is to build brand awareness, establish trust, provide value to customers, and ultimately drive profitable customer actions. Key aspects of content marketing include: Creation of Valuable…

Customer stories are a great way of showcasing a product’s features and benefits while also including customer testimonials. A story that features on-the-job site product use, great product description, and customer testimonials will be more compelling and shareable than a straight-up product marketing piece. A customer story is more attractive to media outlets, especially when…